Dear Readers,

Good wishes to all of you as we move out of this recent lockdown. We hope, with the increased vigilance in these testing times, we can move into safer zones, maintaining our sanctity.

We bring you Deschool an edition about the ‘business of learning’. For many of us, from two generations earlier, education was considered a fundamental right. It was a service, but not one that was available at par to all citizens. Those who could afford it, would try to go abroad to pursue higher education. Over time, numerous institutions, schools and centres of learning have sprung up, from skilling to business, technical to computer, design to academia. The channels of learning are many, with increased and novel specialisations. In this busy marketplace, it has become essential to brand your institution to make your offerings clear to your audience and to differentiate yourself.

In A bridge to design schooling, Sujatha Shankar Kumar writes about our smart branding for Indian Institute of Art & Design (IIAD), a concentrated strategic effort to place this New Delhi based design school in a coveted space. Sukanya Panda’s article Education businesses need sharper branding brings you insights on what exactly is required for branding your institution, and how you can stand apart from the competition.

Happy reading, heightened learning!

Warm regards,
Anthony Lopez