IFFI - Lopez Design

IFFI

BRAND STRATEGY + NAMING + BRAND IDENTITY + VISUAL SYSTEM + MARKETING + PRINT

When we were entrusted with designing the official poster for the 55th International Film Festival of India, we felt both humbled and overjoyed. Few briefs carry such national weight and international visibility. IFFI is not only India’s most prestigious film festival, but also a cultural landmark that brings together filmmakers, dignitaries, and audiences from around the world. To contribute to its visual identity was a responsibility we embraced with equal parts pride and gratitude.

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We turned to the festival’s mascot, the peacock, as our starting point. In Indian lore, the peacock dances at the arrival of rain - a symbol of joy, abundance, and celebration. We saw in this image a perfect metaphor for cinema itself: just as the rains awaken the earth, cinema awakens communities across borders with stories, wonder, and light.

Our work did not end with the poster. From its forms and palette, we built a broader visual system for the festival. The shapes of raindrops, the gradients of monsoon skies, and the vibrant jewel tones of the peacock’s plumage became a living design language.
This system carried through stage backdrops, delegate kits, festival signage, and digital interfaces - creating coherence across the many touchpoints of an event that hosted hundreds of films and guests from more than 80 countries.

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To see this work travel from Goa to Cannes, from posters on Indian streets to gifts handed to international dignitaries was profoundly moving. For us, this project was not just about design, but about contributing to a national celebration of cinema, culture, and community. And just like the rains, we hope our work brought with it a little joy.