Mercer ASF

SPACE BRANDING + ACTIVATION

To design environment graphics for the new facility at Mercer ASF Gurgaon in sync with the revised brand philosophy and guidelines — Make tomorrow, today. The waves of creativity, innovation and belief come together with the waves of passion, endurance, courage, simplicity and immersion to bring the image of a single powerful Mercer.

The well known fable of the elephant and the blind persons was illustrated to bring across the message that there are many ways of seeing a situation. Bringing many perspectives to the table together will reveal the bigger picture.

The “gym-graphics” emphasize the importance of thinking spontaneously with the concept of play and sport motivating people to respond on the move. Water as a theme is expressed through the spaces reinforcing the Mercer imperatives and creating visual continuity and is brought together in the gym.